What happens when a student isn’t demonstrating significant gains from assessment to assessment? Don’t push the panic button!
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Back in July, I was invited to facilitate a roundtable discussion on How to Target the Test-Prep Market. Here a few of the notes I jotted down to share.
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Spending a few bucks on promotional items can make a BIG difference in your ability to gather and close leads, but first you must be sure you're fully prepared to deliver the best possible test-prep experience to your clients.
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Baz Luhrmann famously advised the graduating class of 1997 to wear sunscreen in his hit "song:" “Everybody's Free (to Wear Sunscreen).” His point: all the advice he could muster was based on his own meandering life experiences, but the importance of wearing sunscreen has been thoroughly backed by science.
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When most people consider local test-prep options, several tutoring methods come to mind: in-person tutoring at a local library or in-home tutoring at the dining room table; but there is another option that can be just as effective by virtue of its versatility: online tutoring.
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In honor of the return of NFL Football, check out my Top 5 NFL Pet Peeves. Some of these pet peeves are directly related to test prep. Some are a bit more of a stretch. Either way, I think you'll find them enjoyable (or super irritating, depending on how your mind works).
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As a test-prep professional, booking live presentations through local schools can be a great way to promote your business and reach new clients. But, in some cases, this is easier said than done.
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There are few things nerdier than a deep-dive into calculators, but bear with me! A calculator can actually have a profound impact, negative or positive, on how a student does on the SAT® or ACT®.
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A new ad campaign from Geico's creative team is an excellent tool for teaching students about the process of elimination on the SAT® Critical Reading. No, seriously.
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Life hacks are all the rage. Whether it’s turning your hoodie into a feedbag, repurposing pool noodles, or reutilizing common kitchen gadgets—people are always looking for a good life hack!
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When it comes to your test-prep business, it's easy to get stuck aimlessly following traffic. The key to reaching your destination is to know your lane, plan your own path, and make the right moves to get out of the congestion caused by your competitors in the test-prep space.
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A standout college application demonstrates as much success and accomplishment outside of the classroom as inside. With so many extracurricular options, students can easily become overwhelmed and miss out on great chances to build their resume.
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The folks at ACT® have just re-released Practice Test 1572C-PRE as the 2017-2018 Practice ACT® test. What is going on at ACT®?!
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How can students position themselves to be part of the select few who receive a fat acceptance envelope instead of a flimsy one filled with disappointment? It’s actually less complicated than you might think.
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Following up with clients is vitally important for building and promoting your test-prep business. Here’s our advice on how to maximize your efforts.
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After months of helping your students prepare for the test, take the test, and celebrate their scores, the tutor-client relationship often ends abruptly. So, when and how should you follow up with your clients post-test day?
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With summer tutoring sessions underway, a few simple, purposeful changes to your students’ study space can make a huge impact on the quality of their test-prep experience!
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Why should you, an Expert Test-Prep Tutor, care what your clients think of your tutoring? You’re the EXPERT! The Seinfeld Paradox helps us explain exactly why!
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