Students have a variety of needs when it comes to putting forth their best educational efforts.
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Great test-prep companies are comprised of 3 essential pieces: excellent tutors, an engaging test-prep curriculum, and an organizational structure that attracts and serves clients effectively.
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Educators must be prepared to modify their test-prep curriculum in order to maximize the growth that students with Attention Deficit Hyperactivity Disorder (ADHD) can achieve.
Preparing for a standardized test is a lot like preparing for a marathon!
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Full disclosure: I have no business degree, nor do I run a major Fortune 500 company. What I do have is a life-long love of the professional wrestling business. And, believe it or not, most tutoring companies have a lot to learn from the world inside the squared circle.
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When you get the opportunity to give a presentation on your test-prep offerings, there are a few crucial steps you should take to ensure you are putting your best foot forward.
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It can be helpful to establish who your direct competitors are—especially when you realize just how many test-prep providers are not actually direct competitors.
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What happens when a student isn’t demonstrating significant gains from assessment to assessment? Don’t push the panic button!
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Back in July, I was invited to facilitate a roundtable discussion on How to Target the Test-Prep Market. Here a few of the notes I jotted down to share.
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Spending a few bucks on promotional items can make a BIG difference in your ability to gather and close leads, but first you must be sure you're fully prepared to deliver the best possible test-prep experience to your clients.
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Baz Luhrmann famously advised the graduating class of 1997 to wear sunscreen in his hit "song:" “Everybody's Free (to Wear Sunscreen).” His point: all the advice he could muster was based on his own meandering life experiences, but the importance of wearing sunscreen has been thoroughly backed by science.
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When most people consider local test-prep options, several tutoring methods come to mind: in-person tutoring at a local library or in-home tutoring at the dining room table; but there is another option that can be just as effective by virtue of its versatility: online tutoring.
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In honor of the return of NFL Football, check out my Top 5 NFL Pet Peeves. Some of these pet peeves are directly related to test prep. Some are a bit more of a stretch. Either way, I think you'll find them enjoyable (or super irritating, depending on how your mind works).
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As a test-prep professional, booking live presentations through local schools can be a great way to promote your business and reach new clients. But, in some cases, this is easier said than done.
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There are few things nerdier than a deep-dive into calculators, but bear with me! A calculator can actually have a profound impact, negative or positive, on how a student does on the SAT® or ACT®.
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A new ad campaign from Geico's creative team is an excellent tool for teaching students about the process of elimination on the SAT® Critical Reading. No, seriously.
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Life hacks are all the rage. Whether it’s turning your hoodie into a feedbag, repurposing pool noodles, or reutilizing common kitchen gadgets—people are always looking for a good life hack!
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When it comes to your test-prep business, it's easy to get stuck aimlessly following traffic. The key to reaching your destination is to know your lane, plan your own path, and make the right moves to get out of the congestion caused by your competitors in the test-prep space.
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