Is your test prep a commodity or a product?
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In the wake of ACT’s launch of the free ACT® Academy, test-prep companies that offer more than the free competition will be the companies that not only survive, but thrive.
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Changing your thinking: a seemingly insignificant change that can make a significant difference.
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One of the most crucial jobs of a test-prep professional (and in turn, a SAT® or ACT® test-prep curriculum) is to ensure that students can both set and achieve realistic growth goals.
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Too many tutors and test-prep professionals bombard their followers on social media with worthless content. We want to help you avoid that mistake with our (improved!) Social Media Cheat Sheet for Tutors!
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A new year is a great time for new opportunities, but you need to make sure that your test-prep offerings are fresh and ready!
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Make your test prep personal. While it’s not easy to compete with lower prices and brand name recognition, there’s something to be said for a business that finds ways to connect with its clientele in genuine ways.
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A bold claim coming from a blog about best practices for tutors. But, if you'll indulge me, I'm confident you'll see just how much MONEY you've been wasting.
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Both the SAT® and ACT® have seen increases in registrations and the geographic disparities have noticeably diminished; so what does this mean for your test-prep business?
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The key to maximizing the value of your tutoring services is offering tutoring packages.
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The economics of running a tutoring center or test-prep business involve many different moving parts. Owners need to make several key considerations when zeroing in on the sweet spot for pricing their services.
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Students have a variety of needs when it comes to putting forth their best educational efforts.
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Educators must be prepared to modify their test-prep curriculum in order to maximize the growth that students with Attention Deficit Hyperactivity Disorder (ADHD) can achieve.
Full disclosure: I have no business degree, nor do I run a major Fortune 500 company. What I do have is a life-long love of the professional wrestling business. And, believe it or not, most tutoring companies have a lot to learn from the world inside the squared circle.
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It can be helpful to establish who your direct competitors are—especially when you realize just how many test-prep providers are not actually direct competitors.
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What happens when a student isn’t demonstrating significant gains from assessment to assessment? Don’t push the panic button!
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Back in July, I was invited to facilitate a roundtable discussion on How to Target the Test-Prep Market. Here a few of the notes I jotted down to share.
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Baz Luhrmann famously advised the graduating class of 1997 to wear sunscreen in his hit "song:" “Everybody's Free (to Wear Sunscreen).” His point: all the advice he could muster was based on his own meandering life experiences, but the importance of wearing sunscreen has been thoroughly backed by science.
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