Fall SAT®/ACT® Test Prep: Social Media Marketing Blueprint for Tutors
At this point in the summer, families are already wrapping up summer vacations and gearing up for back-to-school routines. That means now is the perfect opportunity to fill your fall SAT®/ACT® rosters before everyone’s calendars fill up.
In this post, I’ll walk you through a step-by-step fall SAT®/ACT® test-prep marketing and social-media plan—Instagram Stories, Facebook Events, and TikTok “Tip of the Day” clips—that will keep you top-of-mind for parents, drive sign-ups, and have your virtual and in-person seats full before fall. Let’s get to it!
Key Takeaways
Fill your Fall SAT®/ACT® rosters with a targeted social-media campaign.
Use Instagram Stories, Facebook Events, and TikTok tips to drive early sign-ups.
Schedule your posts around late July through late August for maximum impact.
Leverage polls, link-stickers, and ads to engage parents and students.
Automate reminders and “refer-a-friend” incentives to boost conversions.
Map Your Fall Campaign Timeline
Plot out your marketing campaign timeline, get your calendar ready, and schedule your marketing posts and reminders. Here are a few ideas to get you started:
Late July: Tease “Fall spots opening soon” in Stories.
Early August: Launch Back-to-School Facebook Events.
Mid-August: Ramp up daily TikTok test-prep tips.
Late August: Share student success stories and last-call reminders for test registrations and test prep sign-ups.
Trust me, an easy-to-understand calendar with set reminders and events can be the key to preventing “Oops, I forgot!” moments for both you and your clients. Tracking engagement early in the school year also gives you a runway to tweak your year-long messaging based on early responses.
Instagram Stories: Quick, Visual Hooks
If you’re already using Instagram to market your test prep—awesome; if not, here are a few ways that you can utilize the platform to boost your campaign:
Countdown Stickers
Create a “Fall Registration Opens In…” countdown. Each day, share a behind-the-scenes peek; for example, your whiteboard layouts or digital flash cards.
Polls & Quizzes
Ask simple “Which (SAT®/ACT®) section worries you most?” polls. These polls take no time to answer, get parents and students engaged instantly, and you get intel on your clients’ test-prep needs.
Swipe-Up Links (or Link-Sticker)
Direct viewers straight to your booking page or a one-minute video overview of your fall prep offerings.
Pro Tip: Don’t let those link stickers expire! Double-check that they’re live before you post!
Facebook Events: Your Virtual “Open House”
Facebook Events are an easy way to share important information with new clients before their fall sessions begin. Think of all the important information and guidelines you typically spend your first tutoring session going over, like tutoring policies, communication, accountability, and what to expect during each session. Now, imagine providing that information virtually before a client’s first session, so that their first session can focus more on test prep.
Here are some ways to make use of Facebook’s tools for your campaign:
Pre-session Onboarding Packet: Events can serve as a pre‑session onboarding hub, delivering all the must‑know details before tutoring even starts. Pin a concise video or PDF that outlines policies, communication channels, accountability expectations, and what a typical session looks like. This way, more of your first live meeting can focus on test prep.
Create a Series
Use your platform to host a virtual mini-lesson sequence on key SAT®/ACT® topics. You can create a mix of brief lessons, reviews, and practice tips into a cohesive series that’s easy to market and share.
Schedule bite‑size SAT®/ACT® concept demos or practice questions to boost engagement.
Leverage Event Features
Post weekly practice questions right in the event feed.
Pin your FAQ post (“How many sessions per week?”, “What’s a good score?”).
Invite & Promote
Boost your key events with a small ad budget ($5–$10) targeted to local parents of high-schoolers.
Basically, Facebook events give you an owned space to boost interest, and nobody has to hunt for your signup link.
TikTok Tips: Bite-Sized Authority
TikTok’s short‑form format is perfect for concise, high‑impact test‑prep content:
Daily “60-Second Strategy” Clips
Share one clear, actionable tip per clip: “How to reduce careless errors in Reading,” “Best way to memorize formulas over lunch.”
Trend Mash-Ups
Jump on popular sounds—overlay them with text like “3-Minute ACT® Math Hack.” It’s fun, super useful, and shareable.
Hashtag & Duet
Use tags like #SATprep, #ACTtips, #FallTestPrep, and duet with tutor and student reaction videos (with permission!) to build social proof.
Consistency is key. Posting at the same time each weekday trains both the algorithm and the audience to both expect and engage with new content.
Bonus Tactics
Instagram/Facebook Ads Carousel: Showcase a testimonial, a behind-the-scenes shot, and your session dates in one swipeable ad.
“Refer a Friend” Incentive: Offer a free extra mini-lesson or $10 credit for every new client a current family brings in.
By rolling out this social-media blueprint now, you’ll catch families before school calendars explode, fill your fall rosters faster, and build buzz you can leverage right into the winter testing season.
Ready to see how Clear Choice Prep’s tools and support can supercharge your marketing—and your bottom line? Schedule a quick, free demo today and let’s get your fall programs fully booked!
