Students often overlook one important decision that can have a significant impact on test day performance: where to take the SAT® or ACT® test.
Read MoreSometimes students and parents ask questions about the SAT® that have nothing to do with the content of the exam.
Read MoreBoth the SAT® and ACT® have seen increases in registrations and the geographic disparities have noticeably diminished; so what does this mean for your test-prep business?
Read MoreThe key to maximizing the value of your tutoring services is offering tutoring packages.
Read MoreReady to make 2018 your best tutoring year yet?!
Read MoreThe economics of running a tutoring center or test-prep business involve many different moving parts. Owners need to make several key considerations when zeroing in on the sweet spot for pricing their services.
Read MoreStudents have a variety of needs when it comes to putting forth their best educational efforts.
Read MoreGreat test-prep companies are comprised of 3 essential pieces: excellent tutors, an engaging test-prep curriculum, and an organizational structure that attracts and serves clients effectively.
Read MoreEducators must be prepared to modify their test-prep curriculum in order to maximize the growth that students with Attention Deficit Hyperactivity Disorder (ADHD) can achieve.
Preparing for a standardized test is a lot like preparing for a marathon!
Read MoreFull disclosure: I have no business degree, nor do I run a major Fortune 500 company. What I do have is a life-long love of the professional wrestling business. And, believe it or not, most tutoring companies have a lot to learn from the world inside the squared circle.
Read MoreWhen you get the opportunity to give a presentation on your test-prep offerings, there are a few crucial steps you should take to ensure you are putting your best foot forward.
Read MoreIt can be helpful to establish who your direct competitors are—especially when you realize just how many test-prep providers are not actually direct competitors.
Read MoreWhat happens when a student isn’t demonstrating significant gains from assessment to assessment? Don’t push the panic button!
Read MoreBack in July, I was invited to facilitate a roundtable discussion on How to Target the Test-Prep Market. Here a few of the notes I jotted down to share.
Read MoreSpending a few bucks on promotional items can make a BIG difference in your ability to gather and close leads, but first you must be sure you're fully prepared to deliver the best possible test-prep experience to your clients.
Read MoreBaz Luhrmann famously advised the graduating class of 1997 to wear sunscreen in his hit "song:" “Everybody's Free (to Wear Sunscreen).” His point: all the advice he could muster was based on his own meandering life experiences, but the importance of wearing sunscreen has been thoroughly backed by science.
Read MoreWhen most people consider local test-prep options, several tutoring methods come to mind: in-person tutoring at a local library or in-home tutoring at the dining room table; but there is another option that can be just as effective by virtue of its versatility: online tutoring.
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