Our Story

When we launched Clear Choice Test Prep in 2006, we set out to become a successful in-home tutoring company. We were in our 20s. We enjoyed working with students. And we had some pretty cool ideas for tools that would give our tutors an edge over the competition.

The combination of great tutors and impressive results drove word of mouth and brought us plenty of referrals. Unfortunately, our referrals kept getting farther and farther from our base of operations in Manhattan Beach, CA. We spent more and more time hiring, training, and managing tutors who lived further and further away.  Providing oversight got trickier, and we ran into problems with quality control and client poaching. We were still growing, but our growth came with complex problems that we weren't equipped to address.

All the while, we kept enhancing our curriculum and developing more powerful tools for tutors. The most rewarding part of the job were had become developing curriculum and online resources to help tutors deliver it efficiently and effectively. 

That's when we began licensing our system to tutors and test prep professionals. We began with high-touch, in-person trainings, but we soon improved the process by rolling out the Tutor Certification Course, adding help videos to the software, and creating a robust library of searchable help articles. And of course, we offer email, chat, and phone support for all of our clients.

As a result, we've learned all about the challenges that tutoring companies face. More importantly, our collaboration with so many tutoring companies around the world has enabled us to identify the best practices for responding to the challenges of growing a tutoring company. 

Where do I find the best tutors? How do I generate more leads and referrals? When is the best time to promote test prep tutoring? How do I partner with schools? How should I structure my pricing? How do I prepare to host free practice tests?  

More importantly, the people we've met and the experience we've gained have transformed our company and redefined our mission. Creating powerful tools and white-label curriculum for tutoring companies is what we do; test prep consultants is who we are. 

Our 100% custom-branded test prep system remains the core of our business, but now we offer our clients much more than a turn-key product. We deliver industry analysis, actionable advice, and consulting services tailored to your company. We share best practices we've crowdsourced from the most successful tutoring companies we've encountered across the country and around the world. Fortunately for you, we take pretty good notes.

 

Founding Brothers

 
 
Matt McCorkle

Matt McCorkle

ACT & SAT curriculum developer and entrepreneur with a purpose. 

I'm committed to life-long education, continual self-improvement, and the promotion of social justice. To that end, I build tools that empower tutors, teachers, and test prep professionals to better prepare high school students for college admissions. 

I continue to oversee the development of our engaging and effective curriculum in the form of printed materials (2200+ pages), online database of test prep questions (5000+ problems), video solutions (100+ hours).  

On a personal note: As a child, practiced falling down the stairs so I could be a stuntman when I grew up. I make a point of expanding my vocabulary daily. For amusement, I frequently respond to perfunctory questions from uninterested people (e.g. "How are you today?") with unexpectedly genuine answers. I was voted best actor at my high school, but I haven't touched the stuff since. I appreciate a good story, well told. I play drums, but I haven't got a set presently. As a teenager, I played goalkeeper for a summer in Europe. I enjoy hiking and camping, but I don't sleep under the stars as often as I'd like. I "read" more audiobooks than books because I can't sit still. I was once selected for a poorly conceived MTV pilot, which I'm eternally thankful never got aired. I judge people who use poor grammar. Growing up, I worked on a farm where I learned to appreciate country music and hard work. I'm approximately 50% more productive with caffein and noise-canceling headphones. I remember my dreams more often than not. I enjoy writing in general, and I'm enjoying writing this, specifically. I've lived in Manhattan Beach, Redondo Beach, and Seal Beach -- blame the longshore current. I was quite rightly diagnosed ADHD in high school, and to this day I find it requires deliberate effort to unplug from work and get to bed on time. My wife says that my hobby is coming up with hobbies. She's probably right. Together, we're honored be raising the sweetest, most adorable little girl on the planet.  

Bryan McCorkle

Bryan McCorkle

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